2022 Business Processes & Plans – Day 6
Four Weeks to Supercharging Your Marketing to Increase Profits
It’s the end of the week and the end of the series. Hopefully, there were some key takeaways for you that will help get your business processes and plans in order. So for the final time, let’s review this week’s tips.
Day 1: FINANCIAL ORGANIZATION & BOOKKEEPING – Organizing and streamlining the financial record keeping can help you analyze, strategize, scale, and grow your business.
Day 2: AUTOMATE WITH SYSTEMS – Automating with systems streamlines the daily functions of your business and allows it to scale & grow. Automation just allows you to reallocate your time and focus on what you feel matters more.
Day 3: CREATING WORKFLOWS – Choosing the proper workflow and systems for your business can allow you to have the time to focus on your craft, while generating revenue for your business.
Day 4: TIPS FOR GOAL SETTING – Make time to set your goals. The key is to be strategic and take small steps to ensure you are always working on your goals.
Day 5: Practice setting boundaries. Honor them. Revisit, reevaluate, then reinforce having healthy boundaries.
So for the finale in this series, here are tips to supercharge your Marketing in four weeks.
If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a priority on it.
WEEK ONE – PLANNING AHEAD
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
WEEK TWO – EMAIL MARKETING
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your autoresponder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.
WEEK THREE – SMART PROMOTION TACTICS
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products or services, you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.
WEEK FOUR – GETTING EXPOSURE
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as social media postings, podcasts, online radio interviews, guest blogging, speaking engagements and more . You might also want to look into strategic joint ventures and/or pay per click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
Once again, I’m here to help you take the next step in your business journey and it all starts with strategy. Hopefully, this series has helped and if you have any questions, please reach out. For the new year and in recognition of 2022, mention code PCM to receive 22% off when you schedule a Strategic Planning session with me. Click HERE to book your session today. In the meantime, for Strategic Success: Plan, Consult, & Manage!