It’s Time to Make Changes to Your Business Practices When… 

Your business rules your life.

If your clients are calling, texting, or emailing at all hours of the day, expecting you to answer, your business is ruling your life. Boundaries are important to your wellbeing and clients should know upfront that you are not on call 24/7. You are a business owners and entrepreneur, not a first responder. Even first responders get time off! Set your boundaries (aka business hours) from the start or implement them now.

You feel burned out.

Business burn out comes when you are solely responsible for completing every task. Or when you don’t set boundaries. Or when work infringes on your family time. The ultimate result is you end up physically sick and/or you want to throw in the towel and quit. Your brain and body need down time to relax and regroup, which is why a good night’s sleep is so important to physical health. Constantly thinking about business without a break is a natural case for burn out. Outsource your admin tasks, social media, and/or marketing tasks. Leave work at the office, even if it’s your home office.

You don’t have any free time with family or friends.

Your friends and family will certainly complain if you fall off the face of the earth working your business but these complaints may one day turn to resentment. A spouse may resent being the sole caregiver while you work all hours of the day. Your kids may feel you love the business more than them. Your friends may get tired of issuing invitations if they think your business takes top priority. Without a strong support structure, your efforts to build a legacy may leave you alone in the world.

You spend more time on administrative tasks than with clients.

If your primary purpose of starting a business is to help others, then why are you spending more time on administrative tasks than clients and customers? Yes, you need to market yourself to obtain new clients but implementing your marketing strategy can certainly be done while you are with your clients. Hiring a marketing strategist can help you stay focused on your clients instead of worrying so much about where to find your next client.

Change isn’t easy, especially when you’re talking about changing things about your established business. But the right changes can breathe new life into your business.

Are You Ready for Change but Not Sure Where to Start?

Imagine what it would be like to go from doing all. the. things…to mastering your time, your projects, and the CEO role. As an Strategic Consultant and Operations Manager, my goal is to offer you solutions. Planning, processes, and Analyzing are my Superpowers! I can help you analyze what needs to be changed and how to implement those changes. Some changes are easy, others are more difficult, but they will all be worthwhile if they streamline your business so you can bring in more profits. As business owners, we tend to overthink the process or even the solution that might be in front of you. Let’s connect for a quick coffee chat. GO HERE TO SCHEDULE THAT COFFEE CHAT! If you would like to know more about how me and my service, CLICK HERE.

2022 Business Processes & Plans – Day 6

Four Weeks to Supercharging Your Marketing to Increase Profits

It’s the end of the week and the end of the series. Hopefully, there were some key takeaways for you that will help get your business processes and plans in order. So for the final time, let’s review this week’s tips.

Day 1: FINANCIAL ORGANIZATION & BOOKKEEPING – Organizing and streamlining the financial record keeping can help you analyze, strategize, scale, and grow your business.

 

Day 2: AUTOMATE WITH SYSTEMSAutomating with systems streamlines the daily functions of your business and allows it to scale & grow. Automation just allows you to reallocate your time and focus on what you feel matters more.

Day 3: CREATING WORKFLOWS – Choosing the proper workflow and systems for your business can allow you to have the time to focus on your craft, while generating revenue for your business.

Day 4: TIPS FOR GOAL SETTING – Make time to set your goals. The key is to be strategic and take small steps to ensure you are always working on your goals.

 

Day 5: Practice setting boundaries. Honor them. Revisit, reevaluate, then reinforce having healthy boundaries.

 

So for the finale in this series, here are tips to supercharge your Marketing in four weeks.

 

If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a priority on it.

 

WEEK ONE – PLANNING AHEAD

One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel. 

 

WEEK TWO – EMAIL MARKETING

Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your autoresponder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.

 

WEEK THREE – SMART PROMOTION TACTICS

You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required. When you are proud of your products or services, you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.

 

WEEK FOUR – GETTING EXPOSURE

Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as social media postings, podcasts, online radio interviews, guest blogging, speaking engagements and more . You might also want to look into strategic joint ventures and/or pay per click advertising on Google or Facebook.

 

Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.

 

Once again, I’m here to help you take the next step in your business journey and it all starts with strategy. Hopefully, this series has helped and if you have any questions, please reach out. For the new year and in recognition of 2022, mention code PCM to receive 22% off when you schedule a  Strategic Planning session with me. Click HERE to book your session today. In the meantime, for Strategic Success: Plan, Consult, & Manage!

2022 Business Processes & Plans – Day 5

It’s time for another recap of the previous four days.

 

Day 1: FINANCIAL ORGANIZATION & BOOKKEEPING – Organizing and streamlining the financial record keeping can help you analyze, strategize, scale, and grow your business.

Day 2: AUTOMATE WITH SYSTEMSAutomating with systems streamlines the daily functions of your business and allows it to scale & grow. Automation just allows you to reallocate your time and focus on what you feel matters more.

Day 3: CREATING WORKFLOWS – Choosing the proper workflow and systems for your business can allow you to have the time to focus on your craft, while generating revenue for your business.

Day 4: TIPS FOR GOAL SETTING – Make time to set your goals. The key is to be strategic and take small steps to ensure you are always working on your goals.

Now I would like to share with you about one of my favorite topics and tools: BOUNDARIES!

Intentionally taking time off to relax and regroup is a tool every entrepreneur needs to have in their toolkit. But this is necessary…very necessary! Doing can impact your mindset, performance, skills, and efficiency.  Rest and relaxation can enhance your ability to be more authentic, and drive better results in your business. Most people exhibit strenuous behaviors like overworking themselves, which can lead to a burnout. Setting relaxation time is just as important as finding that new client. The inability to rest and relax often stems from the lack of boundaries you’ve allowed. Boundaries are tricky. And sometimes, it can be scary. You may think that placing boundaries will offend others but having healthy boundaries can be very productive. Let’s explore some ways to have healthy boundaries and communicate them.

 

DETERMINE WHAT’S IMPORTANT

Make a list of things that are important to you and that you wish to no longer do. It could be something as simple as spending time with family or going out with friends. Many entrepreneurs often say they spend more time working their business than they did working on a job.  Anything that makes you uncomfortable is probably a boundary for you. List those things then eliminate the uncomfortability by creating boundaries to address them.

 

HOW MUCH IS YOUR TIME WORTH?

Have you ever walked into a busy doctor office for a same day appointment? No, they would have to fit you into their schedule to see you. You have to use the same attitude when it comes to your business. Your clients will respect your schedule based on their needs. The truth is that the most successful people have boundaries. Saying “no” and enforcing boundaries will show how valuable you are. It shows your time comes at a premium. This is not to say play games and pretend you’re unavailable. But as my business coach has often said, create more white space on your calendar. This gives you time to do work no one else can and allows for time to do the things that you WANT to do. Don’t feel ashamed of placing boundaries with your clients because it only shows that you are confident in your worth.

 

ENFORCE BOUNDARIES

Setting healthy boundaries can sometimes be difficult. Many times you are people-pleasing or fear offending a client. You have to start somewhere. Schedule your office hours. Block off time on your calendar. Set screen limits on your cell phone. Schedule ‘Do Not Disturb’ hours on your phone. Schedule family and meal times. Do these until it becomes second nature. It gets easier with repetition. Ask yourself if the situation is urgent or if it can wait.

 

BE FLEXIBLE

Do you have to have strict boundaries? Of course not! As my coach says, “you’re the boss of your life.” Being flexible sometimes is necessary. However, try to ensure these are one-off situations where boundaries can be easily reinforced. Always revisit, reevaluate and reinforce. And again, repetitive actions become habits. So keep reminding yourself that your well being comes first.

 

Practice setting boundaries. Honor them. Revisit then reevaluate, then reinforce your boundaries. In this case, done is better than none – even if it’s just one.

I’m here to help you take the next step in your business journey and it all starts with strategy. Because it’s a new year, mention code PCM to receive 22% off when you schedule a  Strategic Planning session with me. Click HERE to book your session today. In the meantime, for Strategic Success: Plan, Consult, & Manage!

2022 Business Processes & Plans – Day 4

 Lets review tips from the past three posts.

Day 1: FINANCIAL ORGANIZATION & BOOKKEEPING – Organizing and streamlining the financial record keeping can help you analyze, strategize, scale, and grow your business.

 

Day 2: AUTOMATE WITH SYSTEMSAutomating with systems streamlines the daily functions of your business and allows it to scale & grow. Automation just allows you to reallocate your time and focus on what you feel matters more.

Day 3: CREATING WORKFLOWS – Choosing the proper workflow and systems for your business can allow you to have the time to focus on your craft, while generating revenue for your business.

So, for the fourth post, let’s focus on Goal Setting.

In this New Year, we are completing goals. We have to be done with procrastination and staying in our heads. We need to rise above those pesky little nasty habits and get to work! The fastest and most efficient way to complete goals is just by taking the time to set them. Even if you only have a couple hours a week to dedicate to your goals, I promise you will see results! Happy results! The key to this is taking small steps to ensure you are always working on your goals. The time is now. Do not go another year living in your head and wasting time wishing. Here are some helpful tips for setting goals that will ensure you stay on track.

GET SPECIFIC

It’s important that you be honest with yourself and be specific about your desired results. Picture what the goal looks like when you’re finished. Entrepreneurs usually want to increase revenue each  year. As an example, you can set a goal that you want your business to increase revenue by 20%.

BE STRATEGIC

After you’ve become acquainted with whatever your goals are, now focus on what’s needed to accomplish them. This is Strategy. You will start with the end in mind and break each goal into smaller steps. The big picture will begin to form. These are good questions to ask yourself:

  1. How long would it take to complete this task?

  2. How will I accomplish this process?

  3. How do I measure my success?

  4. What does progress look like?

Finding a way to measure your progress can help you understand if the work you are putting into your task is beneficial in obtaining your goal. You can control how many times you advertise or market your service, but can you control the number of inquiries you receive? Gather the data and map out a plan to determine what action you can complete daily or weekly to get you closer to your goal.

COMMIT

This is the biggest step in this process. It’s imperative that you commit to your goal and put in the work! All your planning will be wasted if you don’t take action. Stick to your plan. Create systems and processes. Design a workflow. Set a reminder. Schedule time for yourself. Do it however it works for you, just do it!

Set goals. Be specific about your goals. Break them into smaller steps. Ask yourself clarifying questions. Commit to working your plan. Track your progress. Now turn around and list what has been accomplished! By the end of 2022, it will be more than you think.

As always, I’m here to help you take the next step in your business journey and it all starts with strategy. Because it’s a new year, mention code PCM to receive 22% off when you schedule a  Strategic Planning session with me. Click HERE to book your session today. In the meantime, for Strategic Success: Plan, Consult, & Manage!